Clinical PharmacistEvidence-BasedUnbiased Guidance

Hair care guidance you can actually trust.

Built by a pharmacist. Rooted in ingredient science. Personalized to your hair and scalp.

TAKES 3 MINUTES · $24.99 FOR YOUR FULL ROUTINE

Why it's different

Guidance built on what the evidence actually says.

Most hair advice is written around trends, influencers, or ingredients that paid to be recommended. A pharmacist reads the ingredient science — and your routine reflects what the evidence says about caring for your hair, not what's popular.

The clinical literature, not viral trends

What the science says about hair — what the published literature reports for each concern, and what concentrations have been studied — is the starting point. Not what’s trending.

Your hair & scalp are unique

Your texture, scalp type, wash habits, and chemical history all affect which ingredients suit you. That context is built into your routine — not ignored.

A pharmacist’s standard, applied to hair

Evidence is assessed to determine where clinical support exists for your specific concern — and where it doesn’t. Recommendations reflect what the literature shows, applied to your hair and health context.

Your journey

Three steps to a routine you can trust.

Take the free quiz

4 steps covering your hair texture, primary concern, health context, and lifestyle. Takes about 3 minutes.

See your analysis preview

A personalized preview of your profile — which mechanisms are at play, which ingredients the evidence supports, and what your routine is missing.

Follow your routine

You get a personalized cosmetic routine — daily steps, an ingredient checklist, and a curated product shortlist. Built on pharmacist-curated methodology, zero brand deals.

Your analysis

Start here.

A personalized, science-based preview of your hair care routine.

YOUR ROUTINE

$24.99

one-time

Your complete personalized routine — daily steps, ingredient checklist, and a curated product shortlist. Yours to keep.

FOUNDING MEMBERSHIP · FIRST 50

$9.99/mo

locked for life · then $12.99/mo

The CapilarIQ app: your routine as a daily program — wash-day calendar, step-by-step guidance, and a routine that evolves with your hair every three months.

Take the Free Quiz How it works